An advanced Facebook ad strategy, using ManyChat, in essence, I’m visiting teach you ways to retain your subscribers forever. Because once you obtain ads, specifically Facebook ads you get people to your site, on the other hand after they are available to your site you always never see them again. and I am visiting to teach you the way to retain these people forever so you’ll get an even bigger bang for your buck when it involves your advertising dollars.
So, first off, why are Facebook ads so important to capitalize on? and I am visiting break this down just in case you do not use Facebook ads. Just in one year, Facebook ads went from roughly 57 cents to, for a price per click to 81 cents. It shows you the facility, ads wouldn’t keep intensifying in costs unless they were effective. Why would people spend more cash unless they’re getting ROI from it?
But here’s the thing, although they’re getting ROI, they’re becoming really, really expensive. When it involves retargeting, retargeting is after you visit a web site, so after you browse the net, you see that website follows you all around the web with ads, that’s an example of-targeting or re-marketing. And when it involves re-targeting users who clicked on your ads, for those users you finish upwind to own to pay more for re-targeting ads so as to be front of these people again. So how does one overcome that?
Well, I’m visiting to teach you that. and therefore the biggest strategy for that’s Omnichannel marketing. See marketing has evolved in omnichannel, wont to be ready to build a business with only one channel, but that’s not the case.
Now you had to use multiple-channels to stay getting that customer to come back back and converse whether that’sSMS, emails, native ads, SEO, social media, push notifications, the list goes on and on, but you would like to travel omnichannel.
And with numerous opportunities comes the necessity for you to form sure that your brand’s voice isn’t being lost within the process because if you are doing that it’ll help make sure that your message is getting across the right way and you’re converting those people into customers. Now, a technique to make a solid Omnichannel approach and I am visiting show you ways to try to so is with a free tool that’s called ManyChat.
they need paid options in addition, but you’ll start free. and I am visiting break down how you’ll use ManyChat to induce more from your Facebook ads and retain your subscribers and continually keep people returning. and I am visiting show you the precise templates and also the steps that I exploit for my very own campaign in ManyChat. So first you bought to form a ManyChat account.
you only go there, create your account aside from their terms of service if you agree upon them, otherwise you can read them. I tend to simply click, accept almost everything once I assault for these software companies. you will be asked a series of questions about your business answer them so you head over to step two. Which is you had to define your offer.
it is vital to possess something valuable to supply to your audience. Look, there is not any point in creating ad if you are not visiting offer anything valuable because if you don create something valuable you are not visiting stand out. which can be a free course, a webinar, or a case study, a discount, a checklist, cheat sheet, even a quiz, whatever it’s going to be something different will facilitate your stand out and also the more quickly assessable that thing is that you’re offering free can create instant gratification and increase your conversions.
Next, you wish to form or select a workflow. See when you’re in ManyChat, what I would like you to try and do is select a flow to deliver your lead magnet.
So whatever you’re giving that’s your lead magnet like that checklist, that cheat sheet, so you bought to form aflow to deliver that. And you wish to pick the templates tab on the left, and you’ll be able to either select a free template or upgrade to pro for more advanced templates. And advancing to try and do is that if you would like to form your template flow you’ll try this likewise.
I like to recommend just initiating using one in all the free templates or one among their pay templates versus creating one on your own, it just makes the method easier. then eventually I’d recommend as you’re getting more sales to eventually go create your own template, but first pop out with one that’s already created because it just makes life easier.
Then you wish to make your Ad Account, so select the Ads button on the left-hand side, you are going to own to attach your Facebook Ad Account and once you’ve done that just click Activate Ads and you will be able to create Your First Ad button.
And let’s start thereupon, which is that the next step. So I would like you along with your account to in essence run a billboard and you are going to form a campaign, and for this campaign, I would like you to send Messages, then the campaign name, whatever it just makes it very relevant so you recognize. And you’ll be able to also set your spending limit for the campaign.
I usually put 100 dollars just to be safe, you’ll be able to put more, you’ll put less, but I do recommend putting a limit, I do know it’s optional but I highly recommend that you simply just don’t desire to travel crazy and spend an excessive amount of money. Then you have got to line your Message Destination, to Click to Messenger.
you are going to call your Ad Set and during this case, I’m visiting target location targeting. So I’m visiting select la because I would like to focus on l. a. , California. you’ll also target any location you would like within the world, but I like to recommend if you are a local business select a neighborhood audience and if you are a national you’ll be able to select a rustic.
Typically after you select a neighborhood, you’ll control where your spending goes. Like if you recognize you are not visiting get business in a very certain area, the final thing you would like to try to do is to have any of your money spent there. And when you are going throughout the entire process ensure you decide on the Age, Gender, Language, Locations, all that sort of stuff.
And you’ll also put in additional advanced parameters like, I’m focusing only on people in l. a. , but I can select other languages, I can select multiple things like I can drill all the way down to men or simply women, or a particular age range.
otherwise, you can pop out broad but typically the more specific you get the more conversions you are going to determine. and also the last step in creating your Ad Set is to focus on an interest-based audience. And when doing this, the more specific you get together with your interests, it’s visiting target folks that have an interest therein subject.
But what is the key here is excluding people. Now, this can be optional plenty of individuals don’t try this but the more you exclude and also the more you cut further down, what you will find is you will get way more targeted visitors. It’ll be harder to spend the cash, but once you do spend the cash those people tend to be more likely to convert into a paying customer.
Now fire step seven-time to make your ad. Here’s where you create your ad and you may also see what’s visiting be shown to people in essence what it’s like. So fill the Text, the Headline, Description accordingly.
Set you’re called to action to the Message Page, and my offer goes to be giving customers parenthetically 20% off if they book a briefing now through this ad. And you do not must get that crazy, some people want to try and do this crazy stuff like 50, 60% off, watch out cause you’re paying for the ad and therefore the final thing you wish to try and do is lose money likewise.
So just take care if you choose to relinquish a reduction. Next, you are going to hit the Creative Message button, this is often where you create the message that sends to people once they click on your ad.
And you’ll be able to see why I set mine to on the proper side, you’ll be able to see the image, how it’s. and I have also added the image for visual effects cause an image says k words as they are saying. And you’ll be able to use as things like animated jokes, or videos, or lists, of these things, work. you’ll just begin simply with the image I found that just works really cool additionally.
Video works too, but sometimes that’s overkill. and so what you are going to require to try and do for the following step is to pick the short Reply button. Write a message for your click reply mine is Book now then select the image to be your Messenger icon, then hit attend Flow button. this can be where that template goes to come back into play and I’ll show you ways this really works I do know a number of this could seem confusing, but I’ll show you this fully live.
and so throughout this whole process, you were probably like, what’s flow? Well, this makes it that the audience can reply to your messages and continue the conversation, giving detailed automated responses supported the audience’s answers. think about sort of a chatbot, when someone types in an exceedingly question you wish to present them the acceptable answer and that is what that flow helps, helps you build that credibility, that trust, and they are more likely to convert.
And then from there, I’m visiting select my pre-downloaded template, once you open that flow it’ll offer you a bunch of various flow options to settle on from looking on your objective.
so from there, since my objectives are to urge people to book a rendezvous, I’m visiting select the Booking flow this is often visiting allow people to converse together And if you do not see a flow that matches your goal, you’ll always just editor adjust the prevailing template and so you’ll be wanting to hit Select this Flow or and so and make New Flow. As I discussed, I’m visiting show you ways this works so way you do not get too confused. And this is often your preview, right? This also steps nine.
So you’ll see what it’s like interacting after you do the preview. And this can be important because you wish to work out what it’s like before you show it to people or short running your ad and hard cash. Now last but not least, you wish to run your ad hit Send to Facebook button at the highest right and boom! you’re off into the races.
But by using all of this, what you will find is your ads will run more effectively. Look now that you simply got everything going you would like to still be omnichannel. Facebook ads are effective, Facebook Messenger is effective, but you cannot stop there. It’s why I do SEO, content marketing, social media marketing, I leverage all the channels out there.
Now SMS marketing is anticipated to grow to 48.7 million folks that want to opt-in for company-wide communications. So SMS marketing is exploding, it’s growing at a really fast pace and you’ll be able to also do this through ManyChat if you wish so way you’re leveraging people and getting them back to your site, and I am visiting show you exactly how you are doing that. Because once you spend money whether it’s for e-commerce service-based business, local business, B to B, B to C, it doesn’t matter.
But after you spend money on Facebook ads the problem is people click on the ads then that’s it, they very rarely come you’re really unlikely to interact with them and you do not really see them again, but we’re close to fixing that at once.
So if you think that about SMS marketing, you see people like Gary Vaynerchuck everywhere the online promoting his SMS signaling saying, “Hey, is Gary Vaynerchuck texts me here.” Why is he doing that?
Because he doesn’t want to depend on ads or platforms like Facebook casting off his reach. So he’s trying to make his own community through SMS. and there are lots of other markers just like the Grant Cardone’s of the globe, doing that similarly. And SMS has even the next open rate of roughly 98% and therefore the click-through rate is amazing also at 36%.
So what I would like you to try to do is start building these email addresses, I need you to begin collecting these SMS phone numbers similarly, and you’ll engage along with your audience through messenger and ask them for his or her email address, ask them for his or her sign, and store it so way you’ll be able to do broadcast still so keep getting people to return back to your site. And this is often how you keep people, right?
That way they’ll keep messaging you on and on and on again because if you have already got him chatting with you on Facebook Messenger might also get their email address and might additionally get their sign.
And after you combine both of them you’re more likely to urge them to return back and buy from you within the future. Now, you will be wondering Facebook Messenger better is email better, push notifications better, SMS better. it is not that one is healthier than the opposite you would like to leverage all of them. If they’ll all help drive your sales why not?
Don’t pick one, don’t pick the opposite, pick all of them, and that is how you grow. And even through text messaging, you’ll be able to find yourself creating an awfully tailored sequence you’ll be able to use the identical process in ManyChat to form customized email sequences, text messages, and this all helps you communicate with people and sell them over time similarly.
I even have customized templates within ManyChat also if you would like to use my templates, you’ll download them and you’ll be able to also use my coupon code if you would like 30 days free for my ManyChat templates in order that way you’ll have access to them. Enjoy I hope they supply you conversions like they’ve provided me with many conversions.
And there are such a big amount of differing kinds of templates from e-commerce templates, plenty of minor e-commerce templates. They’ve worked extremely well and that they covered well on behalf of me, but test them out and you’ll be able to determine what works for you and adjust and adapt. And here are some samples of my flows I do know they appear pretty complicated but they work very well in converting people into email SMS, moreover as things like an abandoned cart.
and that they work for plenty of various sectors and you’ll be able to use different templates, or adjust them, or create your own also.
So some key takeaways for your Facebook ads are effective, but I attempt to get people to grant you their email address, try and get them to offer you their signaling, in order that way they’ll keep returning and you’ll convert them over time.