I’m visiting be breaking out all the various media outlets you’ll be able to be wont to generate more traffic. It’s week four of ContentMarketing Unlocked. There’s this lesson, so we’ve another after this.
Media outlets, especially sites just like the Forbes, the Huffington Post, the NY times, they’re all great places to urge traffic from, get even sales from, and even get links from. And now, when you’re getting links from these sites and you’re using guest posting, which I’m on the brink of cover, you wish to create sure you no-follow them because you do not want to control Google.
If you’re getting people to naturally indite you, you do not should worry, but if you’re a guest posting yourself, you wish to after all, no follow those links. So let’s dive into this. It’s simple to urge guest posting spots. All you have got to try to do is build a relationship and provides value. It comes right down to three steps, and I am visiting break them down.
the primary step is to send them an email, something like, and you wish to customize this for your industry, but the e-mail goes something like, Hey John, great article on growing your business through analytics. I noticed you truly didn’t on X, Y, and Z topic, but you hit on B and C, which is great. have you ever considered modifying and talking about X, Y, and Z?
Just our friendly tip. maintain the good work, I really like reading your content. By giving people feedback and giving them regeneration, but also giving them a critique that shows how they’ll improve, they are far more likely to need to retort to you, build that relationship, versus folks that just keep emailing them asking them for things. and you will find that after you shoot an email off like this, most of the people will respond. so I usually followup with a second email a small amount later, could even be per week later, John, wow, what an incredible article.
I learned B and C from you. carry on the good work, big fan. It’s really that easy. In the third email, hey John, I spotted that you simply haven’t actually written on B and C topic. I looked through all of your posts and that I haven’t found anything on that. I believe it should be really beneficial to your fans and followers rather than me.
I do know you’re busy, so if you do not have the time to write down it, no worries. You’ve already done most on behalf of me. this person goes to usually take your content and ghostwrite it, right? you are not ghostwriting for them. In other words, what you’re doing is you’re expanding your relationship to being just over them to also the editor and others at that place where they write at.
Because if you naturally email the editor of Forbes or Huffington post, they’re likely to ignore you, but if you bought introduced to them by another writer that they already know and trust, they are far more likely to reply back.
And after all, if you linked to your own website when you’re doing guest posts, you would like to form sure you no-follow them because when no follow the links, you are not bending Google’spolicies or guidelines. and therefore the goal for you is to become a daily contributor, not just writing one article, but you would like to put in writing on a daily basis because this can be what builds a robust brand. as an example, I’ve written on lots of websites.
Here’s what it’s like on entrepreneur.com. Social profiles, they’ll link back to my website, link to a number of my articles. Again, they’re no-followed. They also have a go at it with a number of my blog, too.
They take a number of my blog, you would like to own eye-catching titles, so the way they get plenty of views, they link back to my site, and again, drives traffic, and a few of them grow to be business. Here’s one from the Huffington Post. It’s similar.
I used to be speaking there at a conference and a few people wrote there, and therefore the naturally linked to me, and this was great because I got a link from it, got some traffic, and it also drove some business still.
The key to guest posting is to make a brand and generate leads. Remember, it’s all about brand awareness. When someone sees or interacts along with your brand seven times, they are far more likely to convert into a customer, and this is often why you wish to repeatedly guest post and build up your brand over time. the subsequent media outlet that I would like you to test out is podcasting.
And similar to blogging, it starts with the subject for, to Illustrate whatever you’re fascinated by, goes to Ubersuggest, type during a keyword, it’ll show you what popular, what’s not popular, and it will provide you with ideas on content.
you’ll be able to even attend the content ideas report within the left-hand navigation. It’ll show you all the favored text-based articles on its topic. Typically, if something was popular in an exceedingly text-based format, it’ll even be popular in an audio-based format.
So it’ll allow you to return up with more ideas. And when you are looking for the ideas within the content ideas report, rummage around for ones that have a high estimated visit count, high backlink count, and more social shares.
When they have these three things, the probabilities are it’ll do very well as a podcast episode. after you release these podcast episodes, don’t just submit it to the iTunes store, the Android version of it. you furthermore might want to send your podcasts out into the net, have your own website, put it on Spotify. we’ve it literally everywhere we will get more views.
And it’s led us to induce over 1,000,000 views a month. It’s that effective. And it naturally grows because podcasting isn’t that competitive, and that is why I like to recommend that you simply really track podcasting. If you do not want to form your own podcast, you’ll get featured on other people’s podcasts. What you will need to try to do is, and I am visiting undergo these pretty quickly, because I’ve got a resource sheet that goes through this in way more detail, but in essence, you’re building a listing of podcasts you would like to urge on.
you do not want to aim for the most important ones, the foremost popular ones just like the Joe Rogan podcast isn’t visiting feature you or me. you bought to aim smaller so eventually work you’re far. Then you wish to think about an excellent story to inform, create a pitch to convince him to possess you on there. Reach out, confirm the time, then boom, deliver.
Another place that you just should leverage from a media outlet perspective is social media. Everyone’s on the social web. There are such a big amount of social sites out there. They’re trying to find everything, so why not get on them? But there is a lot of them, so which of them are right for you? Well, of course, there’sFacebook and LinkedIn and Twitter and YouTube and Pinterest.
The list goes on and on. Eventually, you are going to need to figure on trying to air all of them, be Omnichannel, but generally, when you’re first setting out, pick those that are most relevant. If you’re in B2B, LinkedIn goes to own a much better audience. If you’re in B2C, Facebook could work or YouTube can work. If you’re in an academic space, maybe YouTube will work.
So, you’ve to work out what’s right for your audience. If you’re e-commerce, Instagram is super effective. Facebook, I do know many folks think it’s ugly and dead, but it is not. they need over 2.2 billion users. it is the largest social network, and that they own Instagram likewise.
Whether you wish them or not, you ought to air them. There’s also my favorite, which is YouTube. the large thing to understand about YouTube is it is the opposite of traditional SEO. it is not long and steady wins the race. it is the one who gets the foremost views within the first 24 hours tends to rank the very best overtime additionally.
I also want you to think about leveraging influencers because if someone’s an influencer, they’re well-respected, they need an enormous brand. you wish them to push and promote you in addition because that ought to help quite a bit.
you’ll pay plenty of influencers. there is a site called influence.co which will facilitate your find influences yet. Some action items for you.